As part of the wider collaboration between Lottoland and Numero Partners, we hosted an exclusive Fireside chat exploring the creative and strategic thinking behind the brand’s global refresh.

The discussion brought together senior figures from Lottoland and Numero Partners to reflect on the journey from insight to execution — how a data-informed, emotionally intelligent approach can transform brand perception in a highly regulated and competitive category.

The session unpacked the decisions that shaped Lottoland’s new identity: from the refreshed colour system designed to convey optimism and confidence, to the evolution of its visual and verbal behaviours across global markets.

More than a case study, the Fireside chat offered an open conversation on leadership, creativity and responsible brand growth — revealing how charisma, clarity and consistency can unlock commercial performance at scale.

In February 2025, Numero Partners hosted a full-day Brand Charisma Workshop in Malaga with Lottoland’s CEO and senior leaders across Marketing, Creative, Product, UX/UI, Internal Communications and PR.

The session applied Numero Partners’ brand-diagnostic methodology to evaluate how the brand connects emotionally with its audiences and to shape the strategic direction for a global refresh. Through a mix of diagnostic tools, collaborative exercises and creative debate, the team explored how charisma can drive both cultural engagement and commercial growth.

The outcome was a shared vision and a clear creative brief that united multiple teams around a common ambition — to evolve one of the world’s leading online gaming brands into a more distinctive, emotionally resonant, and future-ready business.